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History

Origin

Inspired by his grandfather, Naresh Shoor established ‘Surya Golds’ over two decades ago in Jalandhar, a city in the northern Indian state of Punjab. As the business grew gradually, expanding to new horizons was the need of the times. It was then that Ramesh Shoor and Dinesh Shoor commenced operations in Mumbai under the able supervision of Naresh Shoor and their elder brother Sudesh shoor. “Agni Jewels” was born.Since then, "Agni Jewels" has come a long way in achieving its status of being one of the most trusted names in this glittering business of jewellery manufacturing.

Cornerstone

With the coveted support of the legacy and reputation of 'Surya Golds' Agni firmly rooted in Mumbai with eyes set on the target. The target was to strike a balance between classy as well as casual jewellery that is modern plus rationally priced at the same time. Now produced by 400 extremely skilled workers, in three avant-garde manufacturing sites, 2 factories and 1 design workshop, in Mumbai, Agni CZ jewellery is synonymous with unsurpassed elegance. These craftsmen with their skills specially palletized to Agni savor, produce attractive & cost-effective jewels to create jewellery as unique as you.

Team Agni

To create and establish a jewellery brand, which offers pieces of art that you cherish for a lifetime, was indeed a gigantic task. We owe our success to the highly motivated and talented team at Agni Jewels. Our recruitment division picks the crème-de-la-crème from premier universities and design houses in India. We put them through meticulous training programs to polish their skills in their respective fields and impart comprehensive industry knowledge.

Core competence

Agni introduced the entirely suave concept of CZ Gold jewellery, a total new idea in this trade. CZ gold jewellerly from Agni uses best of cubic Zirconia available in the world. Cubic Zirconia is the finest diamond equivalent because it comes closer than any other gem material to matching the characteristics of a diamond and is available in every color one can think of.

Agni has used these amazing and unparalleled qualities of CZ in fusion with 18 k white and yellow gold, in turn creating a breathtaking range of jewellery comprising of necklaces, rings, earrings and pendants. Every month new products are introduced. Agni unveils season’s new collection in every three months.

The brand story

As a jewellery brand established on 14th Jan 2004, Agni has created a distinctive identity for itself. The brand is proud to have set a number of benchmarks in the industry.

Agni introduced the entirely suave concept of CZ Gold jewellery, a total new idea in this trade. These pieces of art for the first time came with a MRP safeguarding benefit of customers all across the country. The entire range is Hallmark stamped. In the second anniversary celebrations Agni introduced “Agni Anmol Privilege Card Loyalty Program” for Jewellers.

Off-the-cuff

In 2005 March branded jewelry attracted excise tax causing quite a commotion in the industry. As a business house that encourages a dynamic culture of enterprise, Agni Jewels organized a special seminar to educate retailers about the new excise rules and regulations for the trade. Agni was successful in bringing the senior officers of excise department, who solved the retailers’ queries and cleared their doubts. Agni also encourages a community spirit, a common forum in the form of an eClub, where one can express his views, share his dissatisfaction, and/or ask for opinions. All one needs is a login name & password combination to access the rest of club members.

Vision

With the foundation of its rich heritage, Agni Jewels today is etching a refulgent future. The brand plans to start a separate section for kids below 14 years. This jewellery will be lightweight and inexpensive, eradicating the fear factor from parent’s psyche. Agni recently unveiled two exclusive shoplets for Agni CZ offering world-class ambience, at Oberoi Mall, Goregaon and R-Mall , Mulund in Mumbai. Agni range is also available at Shoppers Stop, Delhi and Gold Souk, Gurgaon. In future the company plans for a chain Agni Shoplets. The vision is to make Agni available at every neighborhood jeweler. This is a solid step in the line of Agni theme - The unique side of you now within your reach.